How to create compelling ad assets

Below are some suggestions, best practices, and hints to help you create the most effective assets (videos/images) for your advertisements.

• General Suggestions
  • Videos typically perform better than still images
  • Always ensure that you're using assets that fit the placement(s) being using in the ad, including aspect ratio, size, and the nature of the content. See below for specific recommendations per placement type.
  • Be sure to include a clear call-to-action in your assets, so that the viewer knows what you'd like them to do. Don't assume they know who you are or what you want.
  • The assets and text used should be visually appealing, capture the viewers attention, and feel authentic to the artist or label.
• Best Practices per placement (Facebook & Instagram)

  • Facebook & Instagram Feed Ad Assets

    • Videos perform better than images.
    • We recommend video assets that have a 4:5 aspect ratio, and they should be at least 500 pixels wide. See specs here.
    • Make sure to capture the viewer's attention and include a clear call to action text overlay in the first few seconds of the video. See some examples here.
    • The content can be promotional in nature. Repurposing sections of existing assets like music videos works well, and animated graphics or visualizers are also acceptable.
  • Facebook & Instagram Stories Ad Assets
    • Videos perform better than images.
    • Use 9:16 vertical video assets that are at least 500px wide. See specs here.
    • Videos should be less than 15 seconds.
    • Make sure to immediately capture the viewer's attention, and include a clear call to action text overlay in the first few seconds of the video. See some examples here.
    • The content can be promotional in nature. Repurposing sections of existing assets like music videos works well, and animated graphics or visualizers are also acceptable.
  • Facebook & Instagram Reels Ad Assets
    • Videos perform better than images.
    • Use 9:16 vertical video assets that are at least 500 x 888 pixels. See specs here.
    • Videos should be between 15 and 90 seconds.
    • Make sure to capture the viewer's attention and include a clear call to action in the first few seconds of the video. See some examples here.
    • The content should feel very native and organic in the Reels format. It can be produced and professional looking, but do NOT use animated graphics or visualizers.
  • Other Helpful Hints
    • Using a visual of a human face early in an ad video asset can help capture a viewers attention.
    • Colors and movement in the first few seconds can be helpful to grab attention, but avoid it feeling hectic.
    • If the artist has an established voice or visual style, then keep your ad assets in line with those for brand consistency and trust.