Why to use a Spotify playlist when creating your ads?
- Sending users to a Playlist on Spotify when they click through your ad is great way to increase the number of streams driven by the advertisement, especially if you're advertising a single
- It also helps highlight and introduce the listener to your top tracks to hopefully win them over as a long term fan
How does it work?
- When you give us a Spotify playlist during the ad creation process, we'll replace the destination behind the Spotify button on the landing page for your advertisement with the link to the playlist
- NOTE: Make sure the track you're promoting is at the top of the playlist!