Why to use a Spotify playlist when creating your ads?
- Sending fans to a playlist on Spotify when they click through your ad is great way to increase the number of streams driven by the advertisement, especially if you're advertising a single
- It also helps introduce those listeners to the other tracks on your playlist after they listen to the advertised track, which should help win them over as a long term fan!
How does it work?
- When you give us a Spotify playlist during the ad creation process, we'll replace the destination behind the Spotify button on the landing page for your advertisement with the link to the playlist
- NOTE: Make sure the track you're promoting is at the top of the playlist!
- BONUS: You get bonus points (and probably streams) if you use the Playlist Optimizer on the playlist as well!
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