Using Playlists in your Smart Audience ads

Why to use a Spotify playlist when creating your ads?

  • Sending fans to a playlist on Spotify when they click through your ad is great way to increase the number of streams driven by the advertisement, especially if you're advertising a single
  • It also helps introduce those listeners to the other tracks on your playlist after they listen to the advertised track, which should help win them over as a long term fan!

How does it work?

  • When you give us a Spotify playlist during the ad creation process, we'll replace the destination behind the Spotify button on the landing page for your advertisement with the link to the playlist
    • NOTE: Make sure the track you're promoting is at the top of the playlist!
    • BONUS: You get bonus points (and probably streams) if you use the Playlist Optimizer on the playlist as well!

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