While creating a product, you can set basic streaming and download restrictions to control how your product is consumed.
Open a Draft product and click the Restrictions tab under the cover image box where you'll see the following controls:
Leave the Allow Downloads & Streaming option selected under the Product Restrictions section of the Create Product page if you don’t want any restrictions on streaming or download.
Choose Allow Downloads for the product to be restricted to download only, and Allow Streaming for the product to be restricted to streaming only.
Your choices here may prevent delivery to specific retailers. For instance, setting your product to Allow Downloads will restrict streaming rights, making the product ineligible to streaming only partners like Spotify. However for hybrid download and streaming partners like iTunes / Apple Music, setting Allow Downloads will only prevent streaming on those services while still allowing delivery with download rights.