The Playlist Optimizer lives inside of Dispatch, and it's a great way to improve the discoverability of your Spotify playlists and increase the number of streams coming from them. We do this by using a combination of data-driven track sequencing and search optimization, similar to SEO for Google. The goal is to help drive more listeners from search to your artist and label playlists, and then get them to listen longer once they're there. It takes a just a couple minutes to fully optimize your playlists, and we recommend re-optimizing your playlists monthly to keep them current.
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